The Best Music Ever

The starting point for an album is always the same.  To make a fantastic piece of music.  To make the best music ever.  Is this possible to achieve?  Absolutely not.  But a good healthy dose of ambition raises the game.  Helps make better songs.

Making better songs is important.  A world where more music is produced than ever before means one thing.  More music is not listened to than ever before.    We have to look for and find those people that are producing what we want to hear.

It's tempting to think the sheer glut of music, its over availability, has cheapened it.  I don't think this is true.  Yes, there's more music.  But there's not much music that takes us somewhere new, not many musicians making the kind of music we didn't know we wanted to hear until they played it.  Finding this music, the music that somehow embodies our future, is difficult.  It's also a necessity. 

The gatekeepers are gone.  Producers of music and listeners must find each other.  Because musicians and listeners are now co-creators.  And somewhere in this sea, this teeming city of listeners and producers, are the pathways that lead one to the other.  To the listeners who totally get what the producers are doing and need to listen to it with the same intensity the producers had when they recorded it.  To the producers that need the listeners to shape their output.

As music producers, Joanna and I have to refine what we do until it is a unique offering of what we are and what we are capable of.  Then we need to locate the handful of people who need this music like we do.  Those all important listeners who will help it grow and develop.  Only then is the circle complete. 

How is this done?

The first step is attempting to make the best music ever.  And failing so often and so deeply that the only possible way forward is to record another collection of songs.  And make it the best music ever.